With new Macs, Apple aims to take on Microsoft, Nvidia in a rush to lower AI costs
Source: Reuters ·
By Stephen Nellis SAN FRANCISCO, Sept 22 (Reuters) - When Apple's new desktop computers start shipping Tuesday, the company's executives will make an unusual pitch to corporate buyers: They are
From the source
SAN FRANCISCO, Sept 22 (Reuters) - When Apple's new desktop computers start shipping Tuesday, the company's executives will make an unusual pitch to corporate buyers: They are cheaper than renting data centers. Apple's upgraded Mac Minis and Mac Studios which can cost nearly $20,000 and handle AI tasks locally will go head-to-head against new desktop machines that Nvidia and PC makers are rolling out, expected to be the focus of a Microsoft Windows event in San Francisco next month. The new Macs are aimed at more intense AI tasks such as writing code or carrying out complex business work without paying for "tokens" — the fundamental unit of AI computing — from cloud leaders such as OpenAI or Anthropic. Apple hopes its experience squeezing performance out of battery-powered devices like iPhones will help it take a bite out of Microsoft's home turf. But it's a steep challenge: Apple has about 4.6% of the enterprise desktop market versus 91.3% for Windows, according to IDC's Linn…