Shopify and Meta sign deal on AI-agent shopping
Source: Retail Insight Network ·
The partnership will enable agentic checkout via Shop Pay across the platform's full roster of stores.
From the source
Shop Pay lets shoppers save their email, payment details, and shipping and billing information for quicker transactions. Credit: Bangla press / Shutterstock.com. Shopify and Meta have partnered to allow Meta’s personal AI assistant, Muse, to complete purchases on users’ behalf across Shopify’s merchant network. The collaboration will enable agentic checkout through Shop Pay, Shopify’s accelerated payment option, across the platform’s full roster of stores. Shop Pay lets shoppers save their email, payment details, and shipping and billing information for quicker transactions. It forms part of Shopify Payments, with purchases processed at merchants’ existing Shopify Payments rates. Announcing the deal on X, Shopify CEO Tobias Lütke said: “We are excited to announce we are partnering deeply with Muse to enable agentic checkout with Shop Pay on all Shopify stores, offering people an easy and delightful way to shop and check out with Muse.” Meta unveiled Muse on 8 September, describing it…