How brokerage Compass sold its 83,000 real estate agents to use more AI
Source: Fortune ·
The brokerage has leaned on executives and trained staff to laud a new AI tool intended to make real estate transactions more efficient.
From the source
When Compass recently debuted a new AI assistant to 83,000 real estate agents, the company’s senior leadership used every sales tactic in their arsenal to encourage adoption. The real-estate brokerage held a demo day to announce the launch of the new tool, called AI Assistant, which was watched live by more than 10,000 Compass agents. CEO Robert Reffkin, President of Growth Rory Golod, Chief Technology Officer Shay Artzi, and President Neda Navab were among the top executives who presented the new tool, alongside agents who had used it during the pilot and feedback phase. Since then, senior leaders have visited the company’s local offices to promote AI Assistant. Corporate staff located at these regional offices were also trained on how to teach agents how to use the tool, which was designed to handle repetitive administrative tasks and nudge agents to pursue new sales opportunities. “It takes a lot of work to get agents to actually adopt these tools,” says Golod. Compass reports…