Google is Changing Search to Avoid More EU Fines. Could Compliance Become the Bigger Risk?
Source: Insider Monkey ·
Alphabet Inc. (NASDAQ:GOOGL) has spent years fighting European regulators over how Google Search treats competing services. Now the argument is moving from the courtroom and regulators’ offices directly onto the search-results page. Earlier this month, Google rolled out major changes to Search in Europe as it works to comply with the EU’s Digital Markets Act. […]
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Alphabet Inc. (NASDAQ: GOOGL ) has spent years fighting European regulators over how Google Search treats competing services. Now the argument is moving from the courtroom and regulators' offices directly onto the search-results page. Earlier this month, Google rolled out major changes to Search in Europe as it works to comply with the EU's Digital Markets Act. The changes follow a €460 million fine imposed in July for favoring Google's own services in search results covering areas including shopping, hotels, transport, and sports. DON'T MISS: Xiaomi and Huawei Launch Foldable Smartphones Ahead of Apple's Latest Product Launch For Alphabet (NASDAQ:GOOGL) investors, the interesting part is the trade-off. Compliance could help Google address one source of regulatory pressure, but the company argues that the required changes make Search less useful for European consumers and could increase costs for businesses. Google is responding to the European Commission rather than allowing the…