Apple (AAPL) Opens the Ternus Era with a Foldable iPhone. Can Premium Devices Lift Revenue?
Source: Insider Monkey ·
On September 9, 2026, the Wall Street Journal reported that John Ternus took the stage for the first time as Apple Inc. (NASDAQ:AAPL)’s chief executive. He became just the third CEO since Steve Jobs returned to the company in 1997 and used his debut product launch to introduce the foldable iPhone Duo alongside a strategic […]
From the source
On September 9, 2026, the Wall Street Journal reported that John Ternus took the stage for the first time as Apple Inc. (NASDAQ: AAPL )'s chief executive. He became just the third CEO since Steve Jobs returned to the company in 1997 and used his debut product launch to introduce the foldable iPhone Duo alongside a strategic decision to eliminate baseline iPhone 18 models in favor of steering buyers toward Pro and Pro Max tiers. Ternus, a 25-year Apple veteran who led hardware engineering since 2021 and personally oversaw development of the foldable iPhone, took over from Tim Cook on September 1 after 15 years of Cook's leadership. Don't Miss: Cook Hands Ternus Apple (AAPL) that Still has to Prove itself on AI John Ternus brings deep product-development experience to Apple Inc. (NASDAQ: AAPL ) as he takes over the company. Ternus spent years running Apple's hardware engineering organization and oversaw development across the iPhone, iPad, Mac, Apple Watch, and AirPods before becoming…