Why most ads are terrible: Former Microsoft CSO
Source: Yahoo Finance Video ·
Stagwell CEO, former Microsoft Chief Strategy Officer, and White House pollster Mark Penn sits down with Yahoo Finance Executive Editor Brian Sozzi to break down why most modern digital ads fail, and how AI is completely rewriting the rules of what you buy.
From the source
Stagwell CEO, former Microsoft Chief Strategy Officer, and White House pollster Mark Penn sits down with Yahoo Finance Executive Editor Brian Sozzi to break down why most modern digital ads fail, and how AI is completely rewriting the rules of what you buy. People always make the mistake of thinking that new technology is about simplifying the stuff we used to do. New technology is about doing things we always wished we could do but couldn't do in the past. Our business today is about 13,500 people, close to $3 billion.Revenue, free cash flow and the all fromyou. Like you start 10 years ago, you started this company, what, one person, 2 people. I had an idea, but what you really have to have, you have to have a good strategy, really good creative, a good data set, and then you have to have good implementation of it. Welcome to a new episode of Power Players. Really excited to welcome in my next guest. Uh, I haven't seen in a while, but, uh, I have him here in the flesh. That is Mark…