Trust the customers, not the loudest online critics: Stagwell CEO
Source: Yahoo Finance Video ·
Stagwell CEO, former Microsoft Chief Strategy Officer, and White House pollster Mark Penn explains to Yahoo Finance Executive Editor Brian Sozzi why marketers need to distinguish broad consumer response from a small, vocal online niche before abandoning an effective campaign.
From the source
Stagwell CEO, former Microsoft Chief Strategy Officer, and White House pollster Mark Penn explains to Yahoo Finance Executive Editor Brian Sozzi why marketers need to distinguish broad consumer response from a small, vocal online niche before abandoning an effective campaign. What did you see in your data as it pertains to Sydney Sweeney that would you would tell American Eagles, I guess C Suite, that they need to stick with this? Well, because the customers like that. The customers like that and and what you have to be careful of always is, okay, is there somebody doing a podcast that doesn't like it? Is social media reacting? Are you are you getting tied into a small niche group of vocal uh uh people on online who are creating a distorted picture? And and so there was no question in the research that came back. uh and I did I did a a nice event, you know, with the CMO that sometimes you have to understand when to kind of run in a different direction than everybody's telling you. Uh…