AI agents are ready to shop for you — if you can trust them

Source: Business Insider ·

AI agents are ready to shop for you — if you can trust them

Personal AI agents like Meta's Muse can make purchases on users' behalf, but recent survey data suggest some consumers aren't ready.

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AI agents like Meta's Muse and its mascot Jolly can make purchases on users' behalf.Bloomberg/Getty ImagesAI agents can make purchases for you, but not everyone is ready for it.A survey found 53% of respondents were uncomfortable with an AI agent making a purchase for them.Trusting agents enough to take action could take time and require changes to check out systems.The moment many have waited for — where AI can actually do your bidding, not just tell you how to do it — may finally be here, but that doesn't mean consumers are ready for it.Makers of personal AI agents like Meta's Muse are touting their ability to handle shopping tasks from beginning to end: researching items, comparing prices, and checking out on your behalf. While many consumers are open to having the AI agent handle the first two steps in that process, trusting it with the final step could prove more difficult.A recent survey conducted by YouGov for ACI Worldwide, a global software and payments company, asked over…

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