Huel ad banned for suggesting its products could replace all conventional food
Source: BBC ·
The advertising watchdog said that viewers could assume from the ad that replacing all normal food with Huel was "nutritionally appropriate".
From the source
Huel is best known for its shakes, which it says are a nutritionally complete meal An advert for Huel meal replacement shakes has been banned by the advertising watchdog for encouraging or condoning "irresponsible" dietary practices. The ad featured Huel brand ambassador Spencer Matthews sharing an anecdote of a person he met who "only eats Huel" and who won a 260km race "by miles". The Advertising Standards Authority (ASA) said that viewers could assume from the ad that replacing all conventional food with Huel was "nutritionally appropriate" and was compatible with elite physical performance. Huel said Matthews' anecdote was not "a recommendation or instruction" and the purpose of the ad was to challenge the misconception that Huel could replace every meal". The video, which appeared as a sponsored Instagram post and YouTube pre-roll ad, featured Matthews speaking to Huel founder Julian Hearn in the style of a podcast. The Instagram post included the caption: "Here's how our…