Walmart (WMT) Says its Digital Shelf Labels Do Not Use Personal Data to Set Prices
Source: Insider Monkey ·
Walmart Inc. (NYSE:WMT) said on September 27 that it does not use personal information to set prices, as it expands the digital shelf labels, replacing paper tags across its stores. The labels can be updated electronically rather than by hand, and the same capability has raised concern that prices could be varied by shopper or […]
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Walmart Inc. (NYSE: WMT ) said on September 27 that it does not use personal information to set prices, as it expands the digital shelf labels, replacing paper tags across its stores. The labels can be updated electronically rather than by hand, and the same capability has raised concern that prices could be varied by shopper or by moment. READ ALSO: Walmart (WMT) Delivery Push Gains Momentum with Papa John's Partnership The Labels Solve a Real Cost Problem: The commercial logic has nothing to do with charging different customers different prices. A supercenter carries an enormous number of items, and every price change has historically meant an employee walking the aisles with a stack of paper tags. Digital labels remove most of that work and let a price update happen everywhere at once. That matters more at Walmart than almost anywhere else, because the company operates on a 3.45% operating margin. Against a profit pool that thin, a saving in aisle labor is large relative to what…