Dentsu is making a big Hollywood bet with ‘Angry Birds 3’ — and beyond
Source: Business Insider ·
Ad agency group Dentsu is becoming one of Hollywood's newest players, and "Angry Birds Movie 3" is the most visible part of its push.
From the source
Cathy Boxall wants Dentsu to have a deeper role in Hollywood.DentsuAd agency group Dentsu is joining holding company rivals in pushing into TV and film.It's making a capital investment in "The Angry Birds Movie 3" as part of a larger pipeline.It represents a broader move by brands to harness entertainment as people skip ads.When "The Angry Birds Movie 3" opens in December, it'll mark the franchise's tie-up with creators including MrBeast and Salish Matter, who are part of the cast. It'll also feature a partnership with a lesser-known actor: Japan's ad agency group Dentsu.Dentsu is becoming one of Hollywood's newest investors, and "Angry Birds 3" is the most visible part of its push.Dentsu said the effort is its first material capital investment in a film (it declined to say how large the stake was). The company, which is credited as a producer on the movie, is also contributing to the movie's $66 million marketing and distribution budget.Beyond "Angry Birds 3," Dentsu has been…