Ford’s Jim Farley says Gen Z needs its own ‘Smokey Bear’ moment for the forest fire of AI paranoia, the jobs apocalypse and the skilled trades
Source: Fortune ·
"They get a little bit paranoid that AI might replace the job they might go to school for," Ford executive Mark Truby told Fortune about his Gen Z sons.
From the source
Mark Truby has three Gen Z sons, and he has watched them size up their futures with one eye on artificial intelligence. “They get a little bit paranoid that AI might replace the job they might go to school for,” said Truby, Ford Motor Company’s chief communications officer, describing his three Gen Z sons, aged 19 to 24. Calling himself a child of the ’80s, Truby cited the classic ads “your brain on drugs,” “Smokey the Bear” and “got milk” as campaigns he grew up on, and explained to Fortune that Ford wants the Ad Council to do for the trades what it did for forest fires. Truby’s sons are entering a job market where the entry-level rung looks shakier. The New York Fed put unemployment among recent college graduates at 5.7% in June, against 4.1% for all workers. Stanford economists reported in August that employment among workers ages 22 to 25 in highly AI-exposed occupations is about 19% below where it would be had it kept pace with less-exposed jobs, up from 15% a year earlier. They…