Kinky dating app Feeld pays founders record £3.8m after sales jump
Source: The Guardian ·
Platform ‘for the curious’ says users outside the UK account for nearly 90% of its revenuesBusiness live – latest updatesFeeld, a UK-based dating app aimed at non-monogamous, queer and kinky users, has reported strong sales growth and paid its founders their largest-ever dividend as it attracts users from more “vanilla” rivals.Revenues jumped by 24% to £64m following a surge in interest from…
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Feeld, a UK-based dating app aimed at non-monogamous, queer and kinky users, has reported strong sales growth and paid its founders their largest-ever dividend as it attracts users from more “vanilla” rivals. Revenues jumped by 24% to £64m following a surge in interest from what it called “open-minded people exploring love, desire, and alternative relationships in a safe, inclusive space”. Pre-tax profits grew from £9.3m to £11.4m, and the company’s shareholders – including the couple who founded it – shared in a dividend of £3.8m. Ana Kirova and her partner, Dimo Trifonov, started the business under the name 3nder (pronounced Thrinder), initially targeting couples and singles looking for threesomes. They were forced to change the company’s name to Feeld owing to a lawsuit from Tinder but it has since experienced rapid growth even as larger rivals have faltered. Match Group, which owns Tinder and other dating apps such as Hinge and OK Cupid, reported a 5% decline in user numbers…