Meta's Muse is already pulling one CEO's purchases away from Amazon
Source: Business Insider ·
Leif Abraham, Public's co-CEO, told Business Insider he wants vintage wines and fancy Levi's jeans. Meta's Muse AI agent buys them for him.
From the source
Meta is betting that its AI agent can help consumers find better product listings. A CEO said that's already changed how he shops with Amazon.Bloomberg/Getty ImagesLeif Abraham, Public's co-CEO, wants vintage wines and fancy Levi's jeans.Meta's Muse AI agent buys them for him.Because Amazon blocks Muse from making purchases, Abraham said he's noticed more of his orders being processed by Shopify.Meta's AI agent, Muse, has been going shopping for Leif Abraham. With Amazon blocking the AI agent from placing orders, Abraham says that means fewer purchases from Amazon.Abraham, the cofounder and co-CEO of investing platform Public, told Business Insider he's turned to Muse to purchase mostly niche, hard-to-find products — skincare, vintage wines, a German creatine product, discontinued Levi's jeans."Since the thing came out, I've been buying so much stuff," he said. "I literally just have to approve the payment, and that's it."Muse is Meta's bet that customers will entrust AI agents to…