From 'woke' ridicule to real car - new electric Jaguar unveiled
Source: BBC ·
Two years after JLR relaunched Jaguar into a blizzard of controversy, it has unveiled its new electric car.
From the source
Two years ago, JLR relaunched Jaguar into a blizzard of controversy. Its bizarre teaser ad was described as "woke" and its "Barbie pink" concept car was ridiculed. Now, the first of its new models has appeared in public for the first time. The all-electric Type 01, unveiled in New York, represents a radical new direction for the classic brand. The car itself is an imposing four-door "Grand Tourer", with a long bonnet that deliberately harks back to Jaguar's emblematic 1960s E-Type. But it marks a gamble for JLR, which has invested billions reinventing Jaguar, despite the risk of collateral damage from the culture wars. The new model's electric motors are potent, producing about 1000 horsepower and allowing it to accelerate from 0-62mph in 3.2 seconds. JLR says it has a range, at "sustained highway speed", of up to 320 miles. The company describes it as the "most technically advanced, powerful and aerodynamic Jaguar ever engineered". However, it comes at a hefty price tag, with a…