I launched a walking tour company with $3,600 and was able to replace my six-figure full-time income. These 3 tips helped me grow the business.

Source: Business Insider ·

I launched a walking tour company with $3,600 and was able to replace my six-figure full-time income. These 3 tips helped me grow the business.

Paul Whitten created Nashville Adventures, a history and walking tour company in Nashville, on nights and weekends. It's now his full-time job.

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Paul Whitten is the founder of Nashville Adventures, a walking tour company.Landon Edwards for BIPaul Whitten created Nashville Adventures, a history and walking tour company in Nashville.He launched it on nights and weekends while working at Amazon; it is now his full-time job.Finding a niche and customizing his guests' experience are two ways he's grown the business.This as-told-to essay is based on a conversation with Paul Whitten, 37, the founder of Nashville Adventures. It's been edited for length and clarity.I run history and walking tours here in good ol' Music City. I left a great job at Amazon in early 2024 to start my walking tour company in Nashville, where my wife and I moved in 2021. My wife thought I was crazy for doing this, but it's grown every year by triple digits.I created the LLC in September 2023 and started running it nights and weekends while still working at Amazon. I did a soft launch on weekends in November 2023 at the end of the off-season, but this was…

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