Anduril wants to be the 'next great American icon.' Its CMO has 3 rules for every campaign.
Source: Business Insider ·
Anduril's CMO Jeff Miller says the company's bosses expect "boldness" from its marketing teams — something often lacking in defence companies.
From the source
Jeff Miller, Anduril's CMO, worked at firms including PepsiCo and Snap before joining the defense tech startup.AndurilFor a defense company, Anduril is unusually loud about its brand.Anduril's CMO Jeff Miller wants it to become the "next great American icon."Miller shared the three criteria he applies to every campaign.Defense contractors are built to win procurement battles, not advertising awards.The industry favors trade shows and low public profiles over flashy marketing campaigns, but defense tech startup Anduril is doing things differently. The startup "isn't hiding in the shadows," its marketing chief told Business Insider.Anduril, founded by Palmer Luckey and four others in 2017, is on a mission to disrupt and accelerate America's weapons manufacturing with its sleek, easily manufactured autonomous weapons."The founders are creating the type of environment where they expect the same boldness from our marketing and creative work as they do from how we approach contracts or how…