What Amazon's customer profiles got right — and hilariously wrong — about us
Source: Business Insider ·
Amazon's "About You" shows customers what it infers from their shopping activity. We asked Business Insider staff to check theirs.
From the source
Amazon's "About You" page has been all the rage in our newsroom conversations this week.Getty Images/Business InsiderConversations about Amazon's customer dossiers have taken over the Business Insider newsroom.Some insights were spot-on. Others were weirdly personal.Here's what Amazon thinks it knows about us based on our shopping data.Amazon thinks Thomas Gryta really likes beef jerky. He doesn't really know why."I've ordered more energy bars and vitamins than jerky," Business Insider's interim corporate editor wrote in Slack. He added that his Amazon "About You" customer profile "feels like a judgy accusation from a nutritionist."Thomas says he doesn't live with another adult, has kids, doesn't wear women's clothes, and only eats jerky from time to time. Amazon disagrees.Thomas Gryta/Business InsiderThat was just one of the messages that blew up Business Insider's Slack on Wednesday morning after I reported that people online were having a field day looking up their own Amazon…
BestAIBroker analysis
- Finance-aware sentiment: neutral (+0.00 on a -1 to +1 scale).
- Event classification: OTHER.
- Market importance score: 29/100, weighting entity relevance, source credibility, multi-outlet coverage and recency.
- Symbols referenced: AMZN.