Hilton is betting on people in an industry that can’t afford to lose them
Source: Fortune ·
A focus on purpose and retaining a people-centric approach in the age of AI has helped Hilton claim the top spot on Fortune 100 Best Companies to Work For — Europe list.
From the source
AI anxiety has reached new heights recently, with tech CEOs warning of safety risks and job losses. Anthropic CEO Dario Amodei told Axios that the technology could make up to half of all entry-level white-collar jobs redundant and cause a 10 to 20% spike in unemployment over the next five years. These concerns are filtering through to the workforce. Seven in 10 (69%) of U.K. workers jointly surveyed by King’s College London’s Institute for Artificial Intelligence and Policy Institute said they were worried about the economic impact of AI on job losses. Global hospitality business Hilton is acutely aware of these concerns. The company has been gradually increasing its use of AI across back office and customer-facing roles and has introduced an AI chatbot to its website to help customers plan their trips. But it insists the technology is there to enhance—not replace—the human interactions that make a hotel stay memorable. “Nothing is a substitute for the human touch, and our team…