Meta VP: AI in advertising and the rise of single-person billion-dollar company
Source: Fortune ·
Businesses must stop using AI to optimize old processes and start reimagining how they compete.
From the source
There is one question I keep hearing from business leaders, and it is reshaping the way I think about what comes next: “What if you started from scratch, knowing what AI can do today – how would you design your business?” It is a question worth sitting with. Because for most companies, the honest answer reveals a gap between where they are and where they could be. Not a technology gap. A mindset gap. A year ago, I made the case that AI transforms advertising when humans and AI work together. AI is a threshold technology – it builds quietly until it crosses into everyday usefulness. We have now crossed that threshold. But too many businesses are still using it to optimise, not reimagine. I think about it like a caterpillar entering metamorphosis. When it enters the cocoon, it does not grow wings; it dissolves completely and rebuilds something entirely new from the raw materials of everything it consumed. That is the kind of transformation AI demands: not bolting new tools onto old…