Amazon's detailed customer dossiers are just the tip of the iceberg in the AI era
Source: Business Insider ·
The detailed "About You" feature from Amazon is one example of how companies are collecting data on consumers.
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Peter Dazeley/Getty ImagesThis post originally appeared in the Business Insider Today newsletter.You can sign up for Business Insider's daily newsletter here.Boxers or briefs? Don't worry. AI already knows.A new trend is making people realize the amount of data that tech companies have on them and how they're using it.Amazon's "About You" feature — an AI-created rundown of your preferences as a shopper — has been making the rounds on the internet. Amazon's specificity has been eye-opening, from "has flat buttocks" to "uses phone in the shower to read Kindle books."(Here's a step-by-step guide for finding your "About You" feature.)Ben Shimkus canvassed the BI newsroom to see what Amazon thinks of his colleagues.Amazon's read on me wasn't all that surprising (or funny), with one exception: "performs manual work or construction." Yup, that's me, punching the clock at the old newsletter factory.Companies building profiles on us shouldn't be surprising. But the depths they're willing to…