Amazon says its viral 'About You' profiles don't use outside data. Here's how to edit yours.
Source: Business Insider ·
Amazon says its "About You" profiles use information from its services, not outside data. Here's how to edit your recommendations.
From the source
Amazon's 'About You' pages have gone viral with silly — often incisive — descriptions of their customers.Bloomberg/Getty ImagesAmazon says its "About You" profiles use activity on its own services — not outside data.The profile draws on purchases, searches, reviews, lists, and Alexa for Shopping conversations.You can edit or remove a detail, but that does not erase your Amazon data.Want to know what Amazon thinks about you? Just check out your "About You" page.The page — essentially a customer dossier built from activity across an Amazon customer's purchase history, searches, saved lists, written reviews, and Alexa for Shopping conversations — has gone viral.While Amazon says the editable page gives some transparency into which products it's recommending, shoppers on social media have been laughing about its amusingly specific conclusions. One shopper, it said, has "flat buttocks," while it told another shopper that their husband had "skinny legs."Our office checked out the page on…