A $100 price hike may be all it takes to scare off iPhone buyers in this economy, as Apple reportedly slashes orders
Source: Fortune ·
Suppliers say Apple’s October component orders for its newest Pro iPhones are down at least 15%, as an AI-driven memory chip shortage pushes smartphone prices to record highs.
From the source
Apple has told some suppliers to cut production of components for the iPhone 18 Pro and iPhone 18 Pro Max, Nikkei Asia reported Friday, raising fresh questions about how much more consumers are willing to pay for premium smartphones as memory-chip costs soar. Citing people familiar with the matter, Nikkei reported that Apple’s October component orders for the two models are at least 15% below what the company originally requested. Demand has been softer than expected from late August into October, according to the report, and Apple has grown more cautious about shipments since early September. “In October alone, we are seeing orders from Apple reducing by 15% to 20% for both the premium models; we don’t know how things would develop from here,” one executive-level source told the publication. The cuts will affect some, but not all, suppliers’ October production volumes, depending on their lead times. It remains unclear whether Apple will make further adjustments from November onward.…