Apple's best defense in the AI race could be winning your home
Source: Business Insider ·
Apple is set to unveil new smart-home devices at its "Welcome Home" event, expanding its ecosystem as tech rivals challenge its dominance in the AI race.
From the source
Apple is rolling out a big update on Monday.Benjamin Fanjoy/Getty ImagesThis post originally appeared in the Business Insider Today newsletter.You can sign up for Business Insider's daily newsletter here.Apple's defending its distribution moat by setting up one around your home.At 9 a.m. ET, the company will hold an event — "Welcome Home" — where it's expected to unveil some smart-home devices as part of its bigger strategy in the space.Details are scant. Apple's teaser only includes a catchy tune and someone doing a trendy hobby (cross-stitching).But according to Bloomberg's Mark Gurman, we'll learn more about HomeView, which will serve as a sort of hub to interact with and direct Apple's smart devices in your home.It's a big push for Apple into the smart-home market, where it hasn't succeeded as much as rivals Amazon and Google. But the decision feels more substantial than just taking on Amazon's Alexa and Google Home.It's been a remarkable few months for consumer hardware.In…