You bailed on TV. But politicians are still spending all their money there.
Source: Business Insider ·
Audiences have been leaving TV for the internet for a very long time. Most advertisers have figured that out some time ago. But not political ones.
From the source
Elijah Nouvelage/Bloomberg via Getty Images; Sebastián Vivallo Oñate/Agencia Makro/Getty Images; Gary Miller/Getty Images; Adam Gray/Bloomberg via Getty Images; BIAudiences have been leaving TV for the internet for a very long time.Most advertisers have figured that out some time ago.But not political advertisers: They still spend the majority of their money on TV. Political consultant Rob Flaherty explains why.If you ask pundits, 2024 was the Podcast Election (which also means it was the YouTube Election). And maybe 2026 is the Influencer Election.One thing the chattering class won't call it is the Television Election — because everyone knows everyone has stopped watching TV.Except that's not how political campaigns are run, at all.Even in 2026, more than 60% of the estimated $11.6 billion spent in this election cycle will go to good ol' fashioned broadcast and cable TV. Another 20% will be spent on streaming TV.If you think that doesn't leave a lot of room for things where you…