How top brands are hunting for the next breakout influencer
Source: Business Insider ·
At a CMO Insider roundtable, marketers shared the tools they're using to discover new creator talent.
From the source
Marketers at CMO Insider's "The AI Marketer: Creator and Influencer Edition" roundtable held during Advertising Week New York shared their strategies for discovering the next breakout influencer talent.Derek FrenchA version of this post appears in the CMO Insider newsletter.Sign up for Business Insider's weekly marketing newsletter.Marketers are getting smarter about finding their next influencer partners.At a CMO Insider roundtable during Advertising Week New York, top marketers told us how they're using AI-powered platforms, social listening tools, and some surprisingly old-fashioned tactics to discover new creators and niche communities.Meredith Diehn, SVP of marketing at Goodwipes, said her company recently adopted the influencer discovery tool Modash, which has significantly reduced manual work in identifying potential partners, freeing up the team to review creators' previous content and determine whether they're a good fit.Goodwipes' searches using Modash are remarkably…