Billion Dollar Boy just made an acquisition that points to influencer marketing’s next hot opportunity
Source: Business Insider ·
Billion Dollar Boy Group is making its first-ever acquisition, one the influencer marketing company says will help it hit $100 million in revenue.
From the source
Creator Authority is joining Billion Dollar Boy. Pictured: Creator Authority's Brendan Gahan and Cassie Jackson with Billion Dollar Boy Group CEO Ed East.Billion Dollar Boy GroupA version of this post appears in the CMO Insider newsletter.Sign up for Business Insider's weekly marketing newsletter.A new M&A deal signals that "business-to-business" could be the next hot growth area in the creator economy.The social and influencer marketing company Billion Dollar Boy Group exclusively told CMO Insider that it acquired the B2B influencer marketing agency Creator Authority. Creator Authority connects brands with content creators, providing services that include contracts, licensing, and campaign management.The companies declined to disclose the specific financial terms, beyond that it is an all-cash, "multimillion-dollar" deal with an earnout component. Following the acquisition, BDB Group said it forecasts its 2027 revenue will exceed $100 million. BDB Group said its global revenue has…