Tina Knowles launched hair care line Cécred with daughter Beyonce after years of mixing custom hair treatments
Source: Fortune ·
The line became the most successful debut in history for retailer Ulta Beauty.
From the source
Years before she was the matriarch for one of music’s most famous families, Tina Knowles started a business catering to professional women who needed their hair styled—and quickly. Speaking on Wednesday at the Fortune Most Powerful Women’s Summit in Santa Barbara, Calif., Knowles said Cécred, the hair-care line she launched with her daughter Beyoncé Knowles Carter in February 2024, is the product of four decades in business, fashion, and entertainment. In the Houston hair salon where the Knowles matriarch started her career, she relied on products that had human hair ground into them to add protein to strands, and Knowles would add in oils, butters, and other moisturizers to bring balance to her clients’ hair, including her daughters. Knowles said both Knowles Carter and actress and singer-songwriter Solange Knowles worked in her salon. “The dream has always been to create a product that had everything that you need in one product and one step,” Knowles told Fortune senior writer…