The 'Silicon Valley and Wall Street big sisters' are leveling up their media brand
Source: Business Insider ·
The Tiger Sisters are joining Vox Media to turn their fast-growing business podcast into a bigger media company.
From the source
The Tiger Sisters Cherie and Jean Luo are eyeing a bigger media business.Tiger SistersThe Tiger Sisters are taking their podcast to Vox Media with an eye toward expansion.Founders Cherie and Jean Luo bootstrapped the 2-year-old show to the top of the business pod charts.They shared how they built the show to last and their first big brand extension.The creators who call themselves your "Silicon Valley and Wall Street big sisters" are looking to level up their media brand.The Tiger Sisters are joining the Vox Media Podcast Network, they shared exclusively with Business Insider.Vox will take on sales, marketing, and distribution for the show, which often cracks Spotify's top 10 business podcasts and has peaked at No. 1 for business and No. 3 for all podcasts in the US on Spotify. The show has over 200,000 subscribers on YouTube, with popular episodes like "Everything We Learned in 29 Minutes at Harvard Business School" and "Never Start an Email With 'Hope You're Well.'"Founders Cherie…
BestAIBroker analysis
- Finance-aware sentiment: slightly positive (+0.20 on a -1 to +1 scale).
- Event classification: OTHER.
- Market importance score: 26/100, weighting entity relevance, source credibility, multi-outlet coverage and recency.
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