Ad pros say Apple's chaotic new commercial fails at what the brand once did best
Source: Business Insider ·
The ad for Apple's HomeView smart home device is stressing some people out. Ad pros say it has a bigger problem.
From the source
@Apple/YouTubeApple's latest ad, featuring a chaotic family scene, has viewers and ad pros divided.Some viewers said the ad for its HomeView device was stressful, while others found it relatable.Ad pros say Apple failed to make HomeView feel like a desirable product.A cortisol-spiking nightmare or just another morning in a modern family home? Apple's latest ad has divided both the internet and advertising pros over whether its chaotic depiction of family life hits the mark.The ad for its new HomeView smart home device follows a family hurrying to get ready for the day. The parents and siblings variously bicker about the etymology of "French toast," the temperature of the thermostat, and the whereabouts of their missing belongings, all while barking commands at the device that's supposed to make their lives easier."As an unapologetic tech fan, it's been a while since a new product made me want to disconnect and, as one commentator put it, 'live in a cave for a bit,'" Richard Exon,…