Teachers and graphic designers are clocking off and cashing in as influencers—LinkedIn CEO says some are pulling in $10K+ for posts about their jobs
Source: Fortune ·
Exclusive: LinkedIn CEO Daniel Shapero says ‘workfluencers’ are landing brand deals worth up to tens of thousands of dollars—and 83% of them still have their day jobs.
From the source
You know your job inside out. Now imagine whipping your phone out after work, telling the world about it, and landing a brand deal worth $10K or more. That’s exactly what teachers, software developers, graphic designers and many ordinary workers are doing, according to LinkedIn CEO Daniel Shapero—and they’re being dubbed “workfluencers.” “They have a day job, but they’re using LinkedIn to share expertise around what they’ve learned, and about how to be great at their work and about what’s going on in their industry,” Shapero told Fortune exclusively. “And those people are not only building followings, but they’re starting to earn real, real money on the side.” “We’re seeing those professionals that have day jobs, starting to secure brand deals that, in some cases, are worth hundreds to tens of thousands of dollars.” And it’s only getting more common. Creators on LinkedIn are up 60% since 2024, and 83% of them are building content alongside a day job. ‘Workfluencers’ are on the…