Pinterest says its trend forecasts are 88% accurate. Here’s how its 2026 predictions actually played out
Source: Fortune ·
Brooches took over the runways and circus décor landed in Richard E. Grant’s dining room. Here’s what Pinterest’s forecast says about where Gen Z spending goes next.
From the source
Pinterest has spent years positioning itself as an early-warning system for what young consumers will want next. The platform began as a digital pinboard for saving and sharing ideas in fashion, home décor, and nearly every other category of personal taste. It now packages that data into an annual forecast that marketers watch closely. In December 2025, Pinterest released Pinterest Predicts 2026, its yearly look at the trends it expects to break out over the next 12 months. The report draws on billions of searches and saves, measuring how search interest changed between September 2024 and August 2025. The company says 88% of its predictions over the past six years have come true. This year’s report flagged 21 trends spanning fashion, beauty, home, food, and travel. They include Brooched, which predicted that boomer and millennial men would start accessorizing with heirloom brooches and vintage pins, and Funhaus, a bet on vintage circus-inspired home décor. Another is Gimme Gummy, a…