ByteDance's short-drama app is turning into China's latest obsession
Source: Business Insider ·
In August, ByteDance's apps accounted for 41.8% of the time Chinese users spent on the country's 50 biggest mobile apps.
From the source
ByteDance's short-drama app Hongguo is taking over China.LIU JUNFENG/ Feature China/Future Publishing via Getty ImagesByteDance's short-drama app, Hongguo, is riding high in China.It now trails only Douyin, WeChat, and Douyin Lite in terms of how much time Chinese users spend on it.Meanwhile, major long-form streaming platforms in the country are losing ground.Forget three-hour movies. China is getting hooked on bite-sized dramas — and ByteDance's Hongguo app is becoming one of the country's biggest platforms for streaming them.In August, ByteDance's apps accounted for 41.8% of the time users spent on China's 50 biggest mobile apps, up from 34.2% a year earlier. The figures come from Nomura's China Internet and New Media Monthly App Tracker, published October 5.Much of that growth came from its two apps: Douyin, the Chinese version of TikTok, and Hongguo, a streaming platform focused on short dramas.Hongguo ranks fourth among the country's biggest apps, behind ByteDance's Douyin and…