26% of Americans say influencers have swayed their vote. Political campaigns are racing to win them over.
Source: Business Insider ·
The battle for voters in the 2026 midterm elections is playing out on the TikTok For You Page, as creators influence Americans.
From the source
YouTuber Jake Paul joined President Trump for an Ohio rally ahead of the midterm elections.Aaron Schwartz/Stringer/Getty; BIThe battle for voters in the 2026 midterm elections is playing out on the TikTok For You Page.One in four Americans say creator content has influenced who they voted for.Political candidates are scrambling to connect with more creators in order to reach voters.Content creators are influencing much more than our coffee orders and skincare routines.About one in four Americans (26%) say influencer content has affected who they've voted for, according to a survey of around 2,000 US adults conducted by Morning Consult in September, commissioned by Business Insider.Creator content is an "underestimated avenue" for political campaigns, said Nicole Dunger, a founding partner at the marketing firm People First, which works with candidates and advocacy groups on their creator strategies. "It is a real player and a big player in this space now."If 2024 was the podcast…