I model my day off pro athletes. Here's what that means for my schedule, my team's, and my approach to 996 culture.
Source: Business Insider ·
Hardik Jagda, CEO of an AI engineering company, shares why he doesn't ask his team to work 996 hours, even though he starts his day as early as 3 a.m.
From the source
Jagda told Business Insider '996 culture' misses the point.Courtesy of Proximity WorksHardik Jagda wants to function like an Olympian, and waking up at 3 a.m. helps him do that.He commits long hours to his AI-based company, but says he doesn't enforce 996 hours on his team.For Jagda, 996 misses the point. Here's how he structures his day instead.This as-told-to essay is based on a conversation with Hardik Jagda, 35, the CEO of Proximity Works, who lives in San Francisco. The following has been edited for length and clarity.In 2017, I wanted to build my own company, but I couldn't jump into it full-time because of my financial obligations at home.Instead, I'd spend the mornings and evenings outside my full-time job working on my side projects. That time was foundational for building my company, Proxmity Works, which I launched in 2019. My aim was to help broadcasters scale their live sports streaming platforms worldwide. In 2020, we started building AI infrastructure for live…
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