Los Tacos No. 1 serves 1,200 NYC customers a day. Its CEO is betting private equity can help it scale.
Source: Business Insider ·
Los Tacos No. 1 took a private equity investment, and customers freaked out. Its CEO promises horse meat isn't coming to the menu: The quality stays.
From the source
Christian Pineda, CEO and cofounder of Los Tacos No. 1, serves a taco at the chain's Chelsea Market location.Dolly Faibyshev for BILos Tacos No. 1 came under fire on social media after receiving a private equity investment.Some fans feared the beloved New York City Tijuana-style taco chain would lose its iconic flavor.The chain's CEO told Business Insider they will scale cautiously, preserving quality and low prices.Christian Pineda, CEO and cofounder of Los Tacos No. 1, couldn't fall asleep.He was caught in a scroll of enraged social media posts. The storm of customer indignation followed news last month that the beloved New York City taco chain had received an investment from the private equity firm TSG Consumer. The internet seemed convinced their favorite carne asada and adobada tacos would lose their quality, and Pineda had not expected the reaction.To remedy the situation, he said he felt it was his duty to address his customers directly. He woke up at 4:30 the next morning to…
BestAIBroker analysis
- Finance-aware sentiment: neutral (+0.00 on a -1 to +1 scale).
- Event classification: OTHER.
- Market importance score: 29/100, weighting entity relevance, source credibility, multi-outlet coverage and recency.
- Symbols referenced: NYC.