The hill I will die on: Cinemas have been getting away with lies. Films should begin on time | Jeffrey Ingold
Source: The Guardian ·
If cinemas must run 20 minutes of adverts before a feature, they could at least be honest about it. Or, I have a better solution …Do you remember the last time you were lied to? I certainly do. I was tricked by the North Finchley Vue, which sold me and my boyfriend tickets to a 7.15pm showing of The Odyssey. Guess what was playing at 7.15pm? A car advert. Ten minutes later, it was a trailer for…
From the source
Do you remember the last time you were lied to? I certainly do. I was tricked by the North Finchley Vue, which sold me and my boyfriend tickets to a 7.15pm showing of The Odyssey. Guess what was playing at 7.15pm? A car advert. Ten minutes later, it was a trailer for the horror film Werwulf. Then there was an advert for Vue – as if I wasn’t already there. The film was half an hour late to its own showing when it finally started at 7.45pm. I am sick and tired of cinemas getting away with such treachery. I don’t want to follow in the footsteps of my friend, who knows that the ads at her local run for 22 minutes so slinks in at just the right time. I shouldn’t have to do mental maths because I am being lied to by cinemas. We are all the victims of their predatory time-wasting system. If you went to see a play and the ticket said the show started at 7.30pm, you’d rightly be annoyed if after 20 minutes the performance still hadn’t started. Yet when it comes to watching movies, we’ve…
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