For Gen Z, everything looks like an investment. But it isn’t
Source: Fortune ·
Your sportsbook and brokerage app may look more alike than ever, but they shouldn't be treated the same.
From the source
Twenty years ago, the distinction seemed simple. You invested through a brokerage account. You gambled at a casino. You were entertained by watching a game, movie or TV show. For Gen Z, those distinctions are far less obvious. Gen Z is the first generation to have their sportsbook, brokerage account, crypto exchange and prediction market apps all on the same device. With a few taps, they’re buying stocks, trading options, investing in digital assets, participating in prediction markets and wagering on sporting events. While each involves risk and the potential for reward, increasingly, they’re being delivered through a remarkably similar digital experience. This convergence is influencing behavior. According to recent surveys, 61% of Gen Z investors ages 18 to 25 report gambling either online or in person[1], and 26% consider sports betting part of their investment strategy, compared with 6% of Gen X investors and just 1% of Baby Boomers. More than half (52%) of Gen Z investors say…