Tim Cook says late Apple cofounder Steve Jobs gave him this unforgettable advice before handing over the reins as CEO: ‘Never ask what I would do’
Source: Fortune ·
Former Apple CEO Tim Cook says the advice from Steve Jobs was a “gift” in leading the $4.86 trillion tech giant: “I just put my head down and thought, ‘I’m going to be the best version of myself.”
From the source
Many companies are inextricably tied to their iconic founders—from Mark Zuckerberg being the face of Meta, to Warren Buffett leading Berkshire Hathaway for decades. But when it came time for Tim Cook to take the reins of Apple, the brand’s late cofounder Steve Jobs instructed him to forge his own path at the now-$5 trillion trillion giant. The advice continues to inspire the tech company’s leaders 15 years after Jobs’ passing. “[Jobs’] advice to me was ‘Never ask what I would do, just do the right thing,’” Cook told CBS Sunday Morning in an interview earlier this year. It was a lesson that Jobs had learned while working with Disney—the Apple cofounder was also one of the three founding fathers of Pixar Animation Studios, purchasing the group from LucasFilm in 1986. Entertainment behemoth Disney later acquired Pixar in 2006, and during his work at the company, Jobs picked up on a trend. “He had watched Disney go through this paralysis of sitting around and talking about what Walt…