‘Miami-Dade County is not Vice City’: GTA 6 is taking over Miami—and dividing the county
Source: Fortune ·
Rockstar has already paid nearly $1 million for a rooftop sign on the Miami Heat’s arena, with a blimp, wrapped supercars, and free museum admission rolling out ahead of the Nov. 19 launch. A county vote on Oct. 20 could decide how far the takeover goes.
From the source
Rockstar Games’ Grand Theft Auto VI doesn’t come out for another month, but Miami is already starting to look a lot like Vice City. The hype around the game is hard to overstate. It arrives Nov. 19 on PlayStation 5 and Xbox Series X|S after two delays, and eight years after Rockstar’s last major release, Red Dead Redemption 2. Take-Two Interactive, Rockstar’s parent company, has never disclosed what the game cost to make, and it declined to confirm a figure to Fortune earlier this year. But a ranking compiled by gaming platform Zero1 Gaming puts its combined development and marketing budget at roughly $2 billion, making it the most expensive video game ever made. Market research firm Newzoo projects the game could generate between $3.25 billion and $5.2 billion in its first week, based on early pre-order data. Some employers are already planning around the launch; one U.S. Army unit is even offering days off to play it. Beyond the virtual Vice City, Rockstar’s marketing push is aimed…