I posted a 'Legally Blonde'-inspired TikTok to capture a CEO's attention. It got me an internship that turned into a full-time job.
Source: Business Insider ·
Isaac Persky landed a Tarte Cosmetics internship in 2024 using a creative video. He impressed CEO Maureen Kelly and was later hired full-time.
From the source
Isaac Persky.Courtesy of Isaac PerskyIsaac Persky used a creative video to land an internship at Tarte Cosmetics in 2024.Maureen Kelly, the CEO of Tarte, was impressed by Isaac's video, leading to his internship offer.He returned for a second summer internship and started a full-time position this June.When I was in college, I wanted a summer internship in New York City, specifically at one company: Tarte Cosmetics. My mom sent me a video of Tarte's founder and CEO, Maureen Kelly, calling on college students to apply to their summer internship program, and it sparked my interest.I've been posting videos on social media in both the beauty and comedy niches for years, but I thought I'd left that behind when I started college at Chapman University to pursue a more 'serious' career. I was double majoring in economics and public relations and figured Tarte would be a fun way to spend the summer after my sophomore year before turning to a more traditional business or finance path.I had one…
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