Apple breaks its silence on the privacy crackdown that’s roiled the online ad industry
Source: Business Insider ·
Apple's latest privacy crackdown is rattling the online ad industry. And it isn't backing down.
From the source
John Ternus' Apple is waging war on advertising identifiers.Benjamin Fanjoy/Getty ImagesApple roiled the ad industry with an unexpected new crackdown on web trackers.The tech giant has now issued a rationale for why it's stamping out "identity resolution."The ad industry has concerns Apple's latest privacy move may hamper targeting and measurement.Apple's latest privacy crackdown left the online ad industry scrambling for answers. Now, the tech giant has finally offered some.Late on Monday, Apple published a blog post laying out its rationale for new restrictions that block technology used to identify and track consumers across websites. The changes are implemented through WebKit, the browser engine that powers Safari and other browsers on iPhones and iPads.Apple said the change was designed to target "identity resolution," a method adtech companies use to connect separate data points about users — such as email addresses, phone numbers, IP addresses, browsing history, or information…