Target shoppers finally get an AI shopping assistant for the holidays
Source: Business Insider ·
Target has launched a beta version of its Ask Target AI chatbot to help with the holidays, joining the likes of Walmart's Sparky and Amazon's Alexa.
From the source
Target plans to have an AI shopping assistant in time for the holiday sales push.Spencer Platt/Getty ImagesTarget has launched a beta version of its Ask Target AI chatbot to help with the holidays.Major retail competitors like Amazon, Walmart, and Lowe's have offered the features for months now.Conversational apps can help shoppers discover new products and build larger baskets.Target shoppers have a new elf to help with their holiday gift lists.The Bullseye retailer just launched a beta version of its AI-powered chatbot, called Ask Target, in time for the seasonal rush. The move brings Target into closer step with rivals like Amazon, Walmart, and Lowe's, each of which has offered the feature for months now."We have seen a lot of traction as we start to think about that conversational AI, so the team was excited to push it through to capitalize on our biggest season of the year," chief merchandising officer Cara Sylvester told Business Insider during a holiday preview event in New…