TikTok is shifting advertising to YouTube after Meta says 'no thanks'
Source: Business Insider ·
Meta doesn't want TikTok's ads. ByteDance is putting its money toward YouTube and Pinterest instead.
From the source
Mark Zuckerberg's Meta has blocked Shou Zi Chew's company, TikTok, from advertising in some markets.Finn Gomez/Getty Images; Shawn Thew-Pool/Getty ImagesTikTok is moving on quickly after losing access to Meta's ads platform in some markets.It's shifted ad spend to YouTube, Pinterest, and mobile-app networks, according to Sensor Tower.TikTok was a prominent ad spender on Meta before its ousting on October 8.TikTok's message to Meta: If you won't take our ad dollars, your competitors will.Meta took a bold stance this month by blocking ByteDance, TikTok's parent company, from running ads on Meta apps in some markets. Why? Well, Meta's answer was pretty straightforward. It didn't want to "run ads from a competitor whose goal is to pull people off our apps."TikTok is now redirecting that ad spend elsewhere.Since the ban went into effect on October 8, TikTok has shifted its ad budgets to other platforms like YouTube and Pinterest, according to allocation estimates provided to CMO Insider…