Bud Light Boycotters Are Still Waiting for Their ‘Woke-Free’ Beer
Source: Wired ·
Ultra Right Beer, a brand launched in 2023 by MAGA political consultant Seth Weathers, has vanished from the internet with many deliveries unfulfilled.
From the source
“Go woke, go broke” was a culture war rallying cry of the Biden years, with American conservatives waging battles against any corporate entity that dared to pay lip service to diversity or LGBTQ rights . But customers of one successful anti-woke alternative brand later found their own wallets a bit lighter—with nothing to show for it. In April 2023, at the height of a right-wing freakout over a sponsored Instagram post in which transgender actress and singer Dylan Mulvaney showed off a can of Bud Light with her face on it, a Georgia man named Seth Weathers smelled an opportunity to cash in. Conservatives were vowing to ditch the Budweiser brand and take their business elsewhere. (A tearful Kid Rock even filmed himself shooting up a few cases with a semiautomatic rifle .) It was an angry political demographic in need of a new low-ABV lager. Weathers, a political consultant who briefly served as Georgia state director for Donald Trump’s presidential campaign in 2015 and went on to work…