The AI 'vibe directing' startup OpenArt has hired a former Salesforce marketer to turn it into a household name
Source: Business Insider ·
The conversational AI text-to-video generator is looking for a brand marketing boost as it nears $250 million in annual recurring revenue.
From the source
Scott Larson is joining OpenArt AI as its VP of brand marketing. He first experimented with the platform to create a short film starring a stick of butter about to meet an unfortunate end.OpenArt/LinkedIn, Scott LarsonA version of this post appears in CMO Insider.Sign up for Business Insider's marketing industry newsletter.Salesforce and Meta marketing alum Scott Larson says OpenArt AI's conversational text-to-video generator is the tool he wished he'd had earlier in his career.The platform helps whizz up short videos, arty images, and music by typing in a few prompts.OpenArt this week tapped Larson as the company's vice president of brand marketing, the company exclusively told CMO Insider.He joins in a period of rapid growth for the company, which said it's on track to pass $250 million in annual recurring revenue by the end of 2026. It's increased its head count to 80 employees over the past year, up from 20, and grown to 8 million monthly users, the company said.Larson told CMO…