Mark Zuckerberg says over 10 million people used Meta’s Muse—and demand was so high, he had to get Stripe to raise credit limits
Source: Fortune ·
With Muse helping people shop, Meta also envisions a new revenue source beyond its ad business: taking a cut of transactions.
From the source
The fluffy, rosy-cheeked Muse mascot rolled out by Meta six weeks ago to warm people up to the idea of having a personal AI agent might be doing the trick. Meta CEO Mark Zuckerberg told analysts on the company’s Oct. 21 earnings call more than 10 million users in Canada and the U.S. have set up Muse agents since they became available on Sept. 8. “To put this in perspective, this is more than twice the level that Threads started at or where we believe that other AI apps started at as well,” Zuckerberg said. Muse can do multi-step tasks on behalf of users such as browsing the web, sending emails, and booking travel. One-quarter of Muse adopters use it daily, and the most common use case is shopping, Zuckerberg said, with an average purchase size of over $200. Demand for Muse was so high that Meta had to work with payment processor Stripe to raise credit limits in the first week, though he didn’t specify by how much. Meta had partnered with Stripe to enable Muse purchases from the…