How a 24-year-old turned advice from rich people into a $37 million business
Source: Business Insider ·
School of Hard Knocks cofounder James Dumoulin uses staged drama to hook viewers and sells consulting services and memberships.
From the source
School of Hard Knocks founders, from left, Jack Dumoulin, James Dumoulin, and Josh Smith, want to be the "Barstool Sports of business."School of Hard KnocksJames Dumoulin has turned street interviews with moguls into a business on track for $37 million in revenue this year.School of Hard Knocks uses staged drama to hook viewers and sells consulting services and memberships.Dumoulin and his partners aim to expand and become the "Barstool Sports of business content."As James Dumoulin approaches a private equity investor in Lagos, Nigeria, there's an ominous moment when a bodyguard holding a rifle puts his hand up and demands the content creator stop."I have a channel with 24 million followers," the School of Hard Knocks cofounder responds, and then asks if he can interview the investor, Adesuwa Rhodes, for one minute about how she got rich.Rhodes steps forward, dressed in a vibrantly patterned suit, and begins answering Dumoulin's questions, explaining how she broke into the business,…