Gen Z loves Sol de Janeiro — so I tried 6 of the brand's most popular fragrances and ranked them worst to best
Source: Business Insider ·
Gen Z loves $39 perfume mists from Sol de Janeiro the same way millennials loved scents from Victoria's Secret and Bath & Body Works.
From the source
The Cheirosa 62 perfume mist from Sol de Janeiro.Sol de JaneiroWhen a member of Gen Z smells good, you can probably thank Sol de Janeiro.I'm a millennial and new to the brand, so I tried six of its popular fragrances.The best scent, in my opinion, is also one of the brand's most underrated.Millennials had Victoria's Secret and Bath & Body Works. Gen Z has Sol de Janeiro.The body, hair, and fragrance brand, founded in 2015, has become a major player in the industry. A 2025 fiscal year report from L'Occitane Group, Sol de Janeiro's parent company, said the brand accounted for 31.6% of the group's sales. The report also described Sol de Janeiro as Sephora North America's No. 1 beauty brand and the No. 1 fragrance brand on Amazon US at the time.Two Sol de Janeiro products have led that charge. First, millennials embraced the $48 Brazilian Bum Bum Cream after it launched in 2015, turning it into a skincare staple.Tweens and teens have now become obsessed with the $39 Cheirosa perfume…