Target is turning the holiday marathon into a series of sprints
Source: Business Insider ·
The holiday shopping season keeps starting earlier, and Target has struggled in recent years to keep the momentum going to the end.
From the source
The early holiday section at Target's recently revamped SoHo store.Dominick Reuter/Business InsiderThe holiday shopping season keeps starting earlier and earlier.Target has struggled in recent years to keep the momentum going to the end.This year's strategy leans harder into the micro-season trend, with a big push in the home stretch.The holiday shopping season keeps creeping earlier on the calendar, and that head start can come at the expense of the final stretch.After weeks of crowds, big-box stores in the week before Christmas can be left with picked-over shelves. This year, as part of CEO Michael Fiddelke's turnaround effort, Target is shifting from a marathon mentality to a series of sprints intended to help the retailer finish strong.Target's US stores will kick off the holiday season with a major reset in the first week of November, followed by another overhaul in the first week of December after Black Friday.But the team isn't stopping there.For the home stretch, Target is…
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